Summary: In the blockchain era, the most successful networks will offer shares to their users.
A network has value only because its users engage with it.
If the users leave, the network loses all its value.
Offering shares is a new strategy that creates a true economic partnership between the user and the network.
When the network generates revenue, it can pay dividends to these shares. This rewards users who hold their shares permanently, and who assist in the growth and care of the network, rather than those who sell their shares quickly for a short-term profit.
The network revenue is derived from transaction fees. In Tela, each message is a transaction, and pays a fee.
This strategy has only recently become possible, thanks to the emergence of blockchain technology, which allows shares to be created quickly and easily.
During the pre-blockchain era of the Internet, the only real pathway for growing a network was to offer a useful and engaging application, and later show as many ads as possible to the users.
Each successful network eventually began to offer more ads and less usefulness.
We now live in an online world that is dedicated to extracting as much of our attention as possible, often in tiny pieces, and giving little in return (apart from entertainment).
This is visibly reducing our ability to concentrate and think.
Here at Tela, we believe that a share-and-dividend system will allow us to build a new kind of network, one that is dedicated to safeguarding our attention span, rather than destroying it.
We think that this is the best pathway forward for our species. The alternative is depressing.
Conclusion: Blockchain technology has opened up a new strategy for a network. It can cooperate with its users by offering them shares instead of strip-mining their attention. In the future, the most successful networks will use this strategy.
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