Tela is a Spanish word with several meanings, including "fabric" and "web". 
We chose the name for its simplicity, but also as an inspiration.
Our long-term goal is to build a new blockchain-based messaging protocol for the Internet.
Such a protocol would be a tapestry of nodes, a web of channels that can deliver messages securely and profitably.
The name Tela illustrates our vision for the future of Internet communication.
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It can additionally mean "material" or "canvas", which are also interesting metaphors. ↩︎